Amore — Privacy Policy

Last updated: 24 July 2026

1. General information

This privacy policy explains how Amore ("we" or "us"), a Dubai-based abaya brand operating from Mirdif Hills Avenue, Shop No. 12, Dubai, United Arab Emirates, collects, uses, and protects your personal data when you visit our website, contact us on WhatsApp or Instagram, or purchase our products. It complies with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and, where applicable, the European General Data Protection Regulation (GDPR) for customers ordering from the EU/UK.

2. Data controller

The data controller is:

J. Urban Design Studio LLC Mirdif Hills Avenue, Shop No. 12 Dubai, United Arab Emirates Email: hello@jurban.ae

3. What data we collect

We may collect the following types of data:

• Name, billing and shipping address
• Email address and phone number (including your WhatsApp number)
• Order details, measurements for custom pieces, and payment information (processed via secure third-party providers such as Stripe and Tabby)
• Messages and preferences shared with us via WhatsApp or Instagram
• IP address and browser/device information
• User preferences, language settings, and browsing behavior (via cookies)

4. Purpose of data processing

We process your data to:

• Fulfil and deliver your orders, including made-to-order pieces and international shipping
• Provide customer support via WhatsApp, Instagram, and email
• Send transactional messages (order confirmations, delivery updates) and optional marketing communications
• Improve our website and services (e.g. through analytics)
• Comply with legal obligations (e.g. VAT invoicing and accounting under UAE law)
• Enable account login and order history (if a customer account is created)

5. Legal basis

We process personal data based on:

• Performance of a contract (e.g. order fulfilment)
• Your consent (e.g. for marketing messages or newsletter sign-ups)
• Legal obligations (e.g. tax and accounting records)
• Legitimate interest (e.g. security and service optimisation)

6. Data transfers and third parties

Your data may be shared with trusted service providers such as:

• Payment processors (Stripe, Tabby)
• Shipping partners (our local and international courier partners for UAE and overseas deliveries)
• Hosting and analytics providers (Shopify, Google Analytics)
• Messaging platforms we use for customer service (WhatsApp and Instagram, operated by Meta)
• Email marketing tools
• CAPTCHA and bot protection tools (e.g. Google reCAPTCHA)

All providers are contractually obligated to handle your data securely and in compliance with applicable laws. Some providers may process data outside the UAE; where this happens, we take steps to ensure an adequate level of protection.

7. Cookies

Our website uses cookies to enhance user experience, store preferences, and analyse traffic. Essential cookies are necessary for site functionality, such as shopping cart operation and security. Optional cookies (e.g. analytics and marketing) are only used with your consent.

8. Data retention

We keep your personal data only for as long as necessary to fulfil the purposes described in this policy. Order, invoicing, and accounting records are retained for the period required by UAE tax and commercial law. Marketing data is kept until you withdraw your consent or unsubscribe. When data is no longer needed, we securely delete or anonymise it.

9. Your rights

Subject to applicable law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict certain processing
• Withdraw consent at any time (e.g. for marketing)
• Request a copy of your data in a portable format

To exercise any of these rights, contact us at hello@jurban.ae. We will respond within the timeframe required by applicable law.

10. Data security

We apply appropriate technical and organisational measures to protect your personal data against loss, misuse, and unauthorised access. Payment information is handled by secure, PCI-compliant providers (Stripe, Tabby) and is never stored on our own systems. While we work to safeguard your data, no method of transmission over the internet is completely secure.

11. Children's privacy

Our website and products are intended for adults. We do not knowingly collect personal data from children under 18. If you believe a child has provided us with personal data, please contact us and we will delete it.

12. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be posted on this page with an updated "Last updated" date.

13. Contact us

If you have any questions about this privacy policy or how we handle your personal data, please contact us:

J. Urban Design Studio LLC Mirdif Hills Avenue, Shop No. 12, Dubai, United Arab Emirates Email: hello@jurban.ae